CreditUnionMagazine.com

Should there be a national CU brand?

COVER STORY

Marketing Maestros

When Kelley Parks joined Call Federal Credit Union, Richmond, Va., seven years ago, her office was in the lobby so she could be at the heart of it all. "One day a member sat down across from me," Parks recalls. "Before I could say, 'I'm sorry, I'm just the marketer,' he started spilling his guts about his horrible day. I just listened. Then he said, 'The reason I came to the credit union was that I knew my day would get better.' "

READ MORE

Podcast: Play to Your Strengths Learn how to coach your team to success using tried-and-true championship coaching strategies.		Vote Now for the 2008 CU Hero of the Year Who should be Credit Union Magazine’s 2008 CU Hero of the Year? You decide. Vote now.
Videos: Watch the Marketing Maestros See what makes three award-winning marketers' professional souls sing.		CUs Seek LTR With Students Boost relationships with multiple points of contact and the right product mix.
Spotlight: Steve White Consistency is the mainstay of life and leadership for Steve White, CEO of Westerly Community CU.		Seven Failures Can Stifle Growth Avoid common traps that stifle business growth by examining seven organizational failures--and strategies to combat them.
Survive the Economic Apocalypse: Eight Steps The sky is falling—but not on everyone. Emulate “Midas Managers”—those who repeat their success again and again—to survive.		Beware Brandjackers Expect cybercriminals to target more industries and exploit established brands’ good reputations for their own profit.
Icing on the Cake US FCU bridges the gap between CU theory and practice.		Teamwork as a Competitive Advantage Create and maintain a team environment that supports credit union strategy.
Compliance Q&A How long should CUs retain records related to compliance with Office of Foreign Assets Control regulations?		Prevent Data Breaches Bridge the gap between information technology security and storage.
SAS 70 Reports Provide Peace of Mind Outsourcing can help CUs operate more efficiently--but it also exposes them to the risks affecting their service organizations.		Teamwork: Are You 'In' or 'Out'? All other team-building factors fail without the full and complete commitment by all team members and their senior-level management.
Nominate a CU Hero Credit Union Magazine is celebrating the credit union movement's heroes. Do you know someone who fits the bill?		Stay Healthy in an Ailing Economy A series of CUNA Webinars outlines strategies CUs can employ to thrive despite the economic downturn.

Pew to Set Account Standards for the Underserved
Fringe bankers charge consumers more than $800 each a year to cash paychecks

Help Low-Income Members Build Assets
The strategy can help you add members and build loyalty